"Come look at everything"
Ever have nagging questions about your sales and customer experience processes?
How much more could we be doing? Why aren't we creating more profit from our sales? How can we compete in this market? If our people are working hard, why are we missing growth targets? Do we know what needs to change? Are we really prepared to compete?
These are questions every organization has asked, or will ask in the future. Business is only going to become more competitive, more fragmented, more of a commodity-buy, and every business had better be prepared for it.
A plan to get where you need to go must start with an understanding of where you are now. Surgence offers a full diagnostic analysis of every stage within your sales and customer experience cycle. We lift up the hood and analyze everything, including the market, your culture, positioning, value propositions, people, processes, systems, and even your customers.
We call it the "Surgence 10" Diagnostic, referring to the 10 high level areas within your organization that we analyze and benchmark against the best practices of industry leaders.
1. Cast the True Vision
2. Create the Right Culture
3. Design the Right Sales Process
4. Find the Right People
5. Incent the Right Activities and Create Accountability
6. Generate Enough Sales
7. Sell The Right Products and Services
8. Use the Right Technology
9. Execute Sales Effectively Between Sales Team, Operations, and Customer Experience
10. Maximize the Customer Relationship
We drill down into each of these areas to identify inefficiencies as well as opportunities for you to create more profit. We explore, analyze and benchmark your CRM system, sales skills training, prospecting methods, compensation model, accountability structures, management capabilities, customer feedback processes, post-buy support mechanisms, and much more to discover gaps and capture improvement opportunities.
Though we have a defined process for the 10 areas we explore, every Surgence discovery is unique and customized to meet the needs of each client's specific business and industry.
The overall purpose of the diagnosis and analysis is to discover known and unknown problem areas, as well as areas of untapped potential. We then prepare a detailed report that points out gap areas and provides prioritized recommendations for improvement.